Ever since Apple opened its App Store in June of 2008, a modern-day gold rush has taken place in basements and tech company cubicles across the globe. Since anyone with basic programming ability and an innovative idea has the opportunity to create and sell their own apps, there are a lot of people out there trying to cook up a hit. Some have struck it big, but few see as much success as Keith Shepherd and Natalia Luckyanova, the husband-and-wife team behind Temple Run. Nearly 40 million people have downloaded the game since its release last August. Temple Run has dominated the App Store sales charts since December and the game is generating more revenue than games created by companies with hundreds of employees.
